I recently took on a new job as a social media manager for Royal Soda Company. They are a soda shop in a shipping container in Rexburg, II recently took on a new job as a social media manager for Royal Soda Company. They are a soda shop in a shipping container in Rexburg, Idaho. They are loved by the community and there are a lot of people who stop by daily to get their caffeine fix or grab a warm hot chocolate on a rainy day. The drink combinations are endless with 75+ flavor syrups and your favorite variety of soda, you really can’t go wrong. As their social media manager, it is my job to grow their following and help them stay relevant with the community, which is a lot of college kids and young families.
Instagram Profile Face Lift
To start out, I decided that the Instagram profile needed a facelift. The goal was to make it more visually appealing and easier to navigate. In the past two weeks, I created some highlight bubbles that matched the logo. They can be seen below! I also added the Doordash link to a button that says “order food” so that customers can easily view the menu and order something if they would like.
Content Photos & Captions
Producing enough content that is engaging, visually appealing, and consistent with the theme of a page can be extremely difficult and time-consuming. These past couple of weeks I have spent a lot of time trying to get the perfect shot and think of what message I am trying to send. I have been working to promote the flavor of the month, Caramel Apple Dr.Pepper, and engage with the college kid scene. I am going to try and use more people and children in the photos over the next several weeks because I think it is more engaging. I learned this week just how much time and energy go into getting that perfect Instagram post, it was exhausting and exhilarating all at once. I am happy to say though that the content interaction for the Royal Soda Co. account has increased by 109% in the last two weeks. Engaging with other accounts, planning giveaways, and posting fun content is paying off.
Visit the Royal Soda Co. Platform
Do you want to see the account and more of the content I am creating? I would love for you to follow along! Click here to be taken directly to the Instagram page!
